Today I am taking you off the WordPress and social media path, but in perspective, it still relates.
First, a short note. For over 22 years Judy and I ran a Marketing/Design/Copywriting business called Cat’s Eye Marketing. I did print design for a good portion of those years. Why am I telling you this?
I still understand marketing, and I still know design.
But the other day I saw someone on Facebook, another designer I know, complain about someone’s business card that didn’t include their email. She scolded them for not including it, saying, That’s Marketing 101!
Sorry folks, but the times are changing. We can no longer make a mass assumption that certain things need to be and will work on business cards. In fact, I know several people who chuckle oat business cards, and say they don’t need them. That might be going a bit too far.
Something for another post perhaps.
Now back to what should be on your business card. I honestly believe it really depends on you, your business and your clients. Let’s look at my latest card.
I think that at this point those believers in the old Marketing 101, and that one person on Facebook, would have a stroke.
No address? !
No social media? !!
No phone? !!!
No email? !!!!
No name? !!!!!
Let’s break down your questions:
Where are you located?
I do almost all of my work online. Besides my on-site group training, which I explain the parameters of on my site, I don’t do in-person training or coaching. If we meet, I don’t ask you to catch the ferry to come to my house on an island. I work globally. If where I am located really means that much to you, well, I’ll need you to explain that a bit more.
What if I want to connect with you on Twitter?
Good, go to Twitter, search for BobWP and bam. That will take you less time then going to Twitter and typing in a URL that I would need to list on my card. Or likely, you may end up on my site, you can follow me with a single click on the Twitter button.Or if you are really lazy, Google BobWP. Listing social media URL’s is a huge waste of space on a card. If we want to connect somewhere online, we will find an easier way.
What’s your phone number?
I am not a phone person and I let perspective clients know that. In fact, if you go to my contact page here, I have a phone disclaimer that will explain a lot of it. One person I met couldn’t believe it. They said they have to list their phone number. Not all of their clients have a computer or are online. Makes sense. But me, if you aren’t online or you don’t have a computer, likely you don’t need my services. So why bother? And if you are a phone person and have to talk endlessly on the phone, day after day during a project, well, I’m not the person for you. In the end, it’s a mix of my own personal preference and my audience.
No email, are you insane?
Maybe so, but that isn’t the point. If we meet somewhere, talk just a little bit and exchange cards, in reality, an email isn’t the next step. The next step for you is to learn more about me, and that is through my website. If after that visit, you are more interested in what I am offering, you can use the contact form or email me from there. Now if we meet, have a longer discussion, chances are you still aren’t going to hop into your car, drive back to your office and email me. You will probably end up on my site.
But the main reason I don’t list my email address is that 99% of the time it will be used for one of two things.
1. Sending me a follow up email saying how wonderful is was to meet me and let’s have coffee to see how we can help each other. (Code for I want to sell you my product or service)
2. You will take my precious little email address and without permission, add me to some stinking list of yours.
Where is your name?
When we meet for the first time, I tell you my name. But BobWP is my brand. That’s what I want you to remember. And I don’t mind being called it. I even thought maybe I should legally change my name but when I was in an office one day, the person we were meeting was clarifying where I worked and said, So you work at Bobwup, right? That decided that.
But back to the point. No, I don’t need my name on there because my brand includes my name. That is all.
My last thought here. I rarely hand out my cards. I typically only give you one if you ask for it. Why? Because otherwise I know where it will end up. I work online. I am active on social media. You can easily find me without a card.
So now, your turn. I know you are chomping at the bit to say something. What do you do that makes certain information critical or not critical on your business card?