
How important are your blog post titles and what should a good headline do? In the words of master ad man David Ogilvy, “The purpose of a title is to get readers to read the first line of your content.” That’s good advice, plain and simple, because the words in your headline are the most [...]



















My Presentation at BlogWorld and New Media Expo 2011 in Los Angeles
I had the honor of speaking at this years Blogworld and New Media Expo 2011 in Los Angeles. You can watch my presentation: Stop Losing Readers and Subscribers: A Walk Through a User-Friendly Blog