I use contact forms on all of our sites and encourage our clients to do so as well. There are several for WordPress, and in our Savvy WordPress videos, I show our members how to use them to enhance their site and bring in more customers.
A couple of months back a well-known social media expert blogged about how, by adding a few more fields to his website’s contact form, it resulted in more people using them. I’m glad to see more people valuing this simple tool and learning how to use it to get more business.
4 Tips for Getting More Customers with Your Contact Form
1. Get specific. On your basic “contact us” form, don’t just ask for name, email and “What can I help you with?” For example, if you are a consultant, have individual check-off boxes for one-on-one coaching, group workshops, staff training, etc. Offering them several choices will help them focus their thinking.
2. Personalize to specific pages. On your services page, add a separate form so people can get more information about that particular service. If they are on the fence, and have a question, it just may be enough of a nudge so they fill out the form or pick up the phone.
3. Consider a questionnaire. A good questionnaire will do two things: It helps your customer think through what they really need and it helps you weed out the clients and projects that are not a good fit. Make it detailed enough to get the information you need but not so overwhelming that you will scare your prospect off.
4. Add a captcha if possible. You know, those deformed shaped numbers and letters that someone needs to type in to submit their form. Although I don’t recommend using captcha for blog commenters ( but that’s another article), I do suggest doing them for contact forms. It will cut down on the spam, even though there are a few that still seem to slip through.
This is not a review of contact forms, but keep in mind that because having a reliable way for interested prospects to reach (and hire) you is so important, you want to be sure that your forms are working.
My recommendation? Spring for $39 and get the premium plugin Gravity Forms. It’s flexible, fail-proof and easy to used. And their user support is phenomenal.
Because there is nothing worse than someone emailing you that they were interested in your services, but the form on your site is not working. When that happens, you wonder how many other potential clients you may have lost.
If you choose to go with Gravity Forms, our affiliate link is here.
If you are already a satisfied Gravity Forms customer, you might have found other creative ways to use them. Feel free to share them with us in the comments.